4 ms·
For sure it's a tactic not a strategy. But imho could be a good way of getting ppl to follow the account. Come for the memes stay for the conversion/awareness
by kuba_dmp 4y ago
For sure it's a tactic not a strategy.
But imho could be a good way of getting ppl to follow the account.
Come for the memes stay for the conversion/awareness bits.
- verdverm 4y agoIt's a fallacy to think what you prefer extends to the general population. By using tactics over strategy, you might get twitter users to follow your twitter account, but are they actually using the product, and the kind of user you really want? Are they going to convert into the high-value enterprise plans they need to sustain their business, or will it attract a bunch of freeloading users who take up support time? Does this meme tactic actually work against your business needs? (by turning away more professionally discorsed people)
- kuba_dmp 4y agoAgain (said that somewhere here), engagement is necessary, not sufficient. I do believe their memes resonate with the very customer they are going for, yeah.