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>spesifically being used to mislead and confuse customers. You trust the brand to outsource manufacturing to high-quality suppliers. They're outsourcing 99% o
by itsoktocry 4y ago
>spesifically being used to mislead and confuse customers.
You trust the brand to outsource manufacturing to high-quality suppliers. They're outsourcing 99% of all components anyway. Apple does this. What is the difference?
- Cpoll 4y agoApple designs the object made up of those components, selects the suppliers and QAs the components. They're directly involved in the manufacturing. Dewalt (Stanley, etc.) is doing none of that, they're just white-labelling. Essentially in this relationship Dewalt is a marketer.
- LukeShu 4y ago(without knowing the details of the DeWalt/Alton deal) There's a difference between "you can design and sell products under our brand" and "manufacture our design for us". And Apple will even do the reverse, arranging for Apple-designed products to be sold under someone else's brand, if they don't believe that the design is up to usual Apple quality.
- finnh 4y agoWhat are examples of Apple doing the reverse?
- LukeShu 4y agoApple's wireless charger design wasn't up to snuff in time for the iPhone 8/X release date, so they arranged for someone else (Belkin?) to sell the design under their brand, so that there would be a decent wireless charger available on release day, but without sullying the Apple brand. Source: Knew an Apple engineer who was involved with said charger.
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