Some of my acquaintances work in a customized software development shop that's doing that. They have over a hundred devs working there and their business is th

Some of my acquaintances work in a customized software development shop that's doing that. They have over a hundred devs working there and their business is that any client can just walk in the door, specify what they need, and then a team of typically no more than 3 engineers will go and implement it. When one of them walks in a meeting room with a new client, they'll introduce themselves with a job title that they make up on the spot and satisfies these criteria: - make it sound like a legitimate job title - make it sound as senior as you can credibly get away with - make it sound unique to the client's industry or requirement - obviously: don't say anything stupid that will have legal consequences like "CEO" or "General Counsel" It's working really well for them. They're having a blast doing it, and clients get to feel special. For example a client in the retail business will say things like: Oh, I can tell the agency is really taking my business extra serious. I can tell because they don't just have any old senior developer working on my project, but rather my project is handled directly by their "Senior Head of Retail". Or if a client asks: "Can you make me a responsive website?" One of them might say: "Yes. In fact, do you know who the gentleman sitting to my left happens to be? He's our Responsive Designs Art Director in Residence".