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As someone who's been working in email marketing for 5 years, I couldn't agree more. I'm quite surprised with the amount of negative comments. But it is what i

As someone who's been working in email marketing for 5 years, I couldn't agree more. I'm quite surprised with the amount of negative comments. But it is what it is. The main problem with amp for emails is that email marketers don't have the time to make them. We're always excited when somebody get something out that's awesome, but it stays at that. We're back at our day to day operations. Unfortunately amp is staying in the "Important, but not urgent" category for a few years now. Look at this email for example: https://reallygoodemails.com/emails/discover-more-with-the-bbc https://reallygoodemails.com/emails/discover-more-with-the-b...

einpoklum 4y ago
> who's been working in email marketing ... I'm quite surprised with the amount of negative comments. If take email marketing to be a legit line of business, you might like this feature. But your assumption would be invalid. Email marketing is detrimental to society. It's the not-illegal spam. Don't market to us.
- mustafabisic1 4y ago
  - If take email marketing to be a legit line of business. It's the not-illegal spam. Are you having a bad day my man? Hope it gets better.
JohnFen 4y ago
Serious question... is that email supposed to be an example of something good?
- mustafabisic1 4y ago
  Thanks for the question. From where I'm standing this is a great emai and a opportunity for brands to convey their message more effectively and to make users experience more enjoyable. From where this community is standing, this is a big opportunity to work on fun projects. Email development is specific a little bit, but it's greatly enjoyable for many. Whether it's worth the risks, hmm, maybe, maybe not, I've seen a few great arguments in this thread. Actually, from this thread, I feel this type of email I mentioned MIGHT be acceptable in a sense. The ones where you can do a functional thing from email, like accept a calendar event are a different story. But we're a long way from having amp as a standard practice.
  - JohnFen 4y ago
    Interesting. That email is exactly the sort of email that annoys me to no end as a user. It has a large graphic and extremely low information density, and doesn't actually provide much value. It's just an ad. And an ad that obviously comes with tracking. I'm certainly not the target demo for that email, but if the marketing emails I get that are intended for my demo were like that, I'd consider them to be spam.
dmitriid 4y ago
> working in email marketing for 5 years, I couldn't agree more. I'm quite surprised with the amount of negative comments. Because you're working in marketing, and you literally don't care about people. People to you are just money making machines that you need to squeeze to get that sweet ROI, OKRs, hockey stick graphs on "user aquisitions", increased ARPU and other crap. I've yet to remember a single marketing crap in my inbox I didn't delete immediately upon receiving.

einpoklum 4y ago

> who's been working in email marketing ... I'm quite surprised with the amount of negative comments. If take email marketing to be a legit line of business, you might like this feature. But your assumption would be invalid. Email marketing is detrimental to society. It's the not-illegal spam. Don't market to us.

mustafabisic1 4y ago
- If take email marketing to be a legit line of business. It's the not-illegal spam. Are you having a bad day my man? Hope it gets better.

JohnFen 4y ago

Serious question... is that email supposed to be an example of something good?

mustafabisic1 4y ago
Thanks for the question. From where I'm standing this is a great emai and a opportunity for brands to convey their message more effectively and to make users experience more enjoyable. From where this community is standing, this is a big opportunity to work on fun projects. Email development is specific a little bit, but it's greatly enjoyable for many. Whether it's worth the risks, hmm, maybe, maybe not, I've seen a few great arguments in this thread. Actually, from this thread, I feel this type of email I mentioned MIGHT be acceptable in a sense. The ones where you can do a functional thing from email, like accept a calendar event are a different story. But we're a long way from having amp as a standard practice.
- JohnFen 4y ago
  Interesting. That email is exactly the sort of email that annoys me to no end as a user. It has a large graphic and extremely low information density, and doesn't actually provide much value. It's just an ad. And an ad that obviously comes with tracking. I'm certainly not the target demo for that email, but if the marketing emails I get that are intended for my demo were like that, I'd consider them to be spam.

dmitriid 4y ago

> working in email marketing for 5 years, I couldn't agree more. I'm quite surprised with the amount of negative comments. Because you're working in marketing, and you literally don't care about people. People to you are just money making machines that you need to squeeze to get that sweet ROI, OKRs, hockey stick graphs on "user aquisitions", increased ARPU and other crap. I've yet to remember a single marketing crap in my inbox I didn't delete immediately upon receiving.