An Email is supposed to be a document which reflects the state of a topic at the time it was sent. The fact that there is a need in the industry for distributio

An Email is supposed to be a document which reflects the state of a topic at the time it was sent. The fact that there is a need in the industry for distribution of dynamic content which provides different (more recent) information whenever it is read is clear. But maybe that's not an evolution of email but in direct contradiction to it. Maybe it's something entirely different that is needed ... an industry standard for notifications. Unfortunately the current landscape of the market is not favorable to create proper industry standards anymore like it used to, as all the big players feel that they have no need to co-work anymore to solve a cross-industry problem.