I think it will be a slow process but they will certainly succeed as a business. The rent payment use case alone should be enough to keep the company afloat ind

I think it will be a slow process but they will certainly succeed as a business. The rent payment use case alone should be enough to keep the company afloat indefinitely. Rental companies can very easily say we only accept cheques every month or if you want automatic payments then dwolla, no credit cards. The real reason I wouldn't use dwolla for a consumer web transaction over my credit card is not the credit aspect but the risk aspect. With a credit card I'm protected against fraud fairly well whereas with debit or dwolla the protection isn't nearly as good.