Seconding this. It's your frame / perspective / the way you see it. It's not just you applying to them, it's you being able to screen the right company for you

Seconding this. It's your frame / perspective / the way you see it. It's not just you applying to them, it's you being able to screen the right company for you with the right team, salary, and perks. If it doesn't fit the bar you set, you walk away. That comes with being able to back up your experience and track record. Being able to communicate it in an articulate manner. And taking your time instead of rushing to get hired. It's not just you selling what can you bring on the table. It's also them selling their company to you if it's the best decision for you among other companies out there.