I've frequently noticed that when I watch a youtube video, it suddenly shows up somehow on my twitter feed, or a connection thereto... Often I'm recommended to

I've frequently noticed that when I watch a youtube video, it suddenly shows up somehow on my twitter feed, or a connection thereto... Often I'm recommended to follow the artist from the song I discovered. It happens so much for me that it can't be coincidence, Perhaps my browser is the connection, but I've worked in tech for a while now, and could def could believe that artists meet with big tech regularly to run integrated marketing campaigns across different brands of social media, especially on the Beyonce level.