4 ms·

Assuming that by 'adoption' you mean, regular use of the product. There is also expectation management, which is an important aspect in marketing. The goal her

by memen 4y ago

Assuming that by 'adoption' you mean, regular use of the product. There is also expectation management, which is an important aspect in marketing. The goal here is to set the expectation of a future user at the actual value the product delivers to the user. This can go wrong in two ways: 1. Underdeliver - user will be disappointed, i.e. negative user experience. 2. Overdeliver - user will be content, but expects you to overdeliver in the future as well, which you will not be able to do indefinitely. My point is: it is key to manage expectations of future users. Pointing out both strengths and weaknesses of the product makes sure expectations match actual value and make for an overall positive user experience when evaluating for adoption.

fezfight 4y ago
Sure, if you have a marketing budget you can do all kinds of stuff. Here, OP is marketing against the app which is already at the disadvantage of not having a marketing budget and being free (which people incorrectly associate with bad). So.. You know, do the devs a favour and don't market against them? It doesn't harm you to just stay out of it if you don't have anything nice to say. Go dunk on the big corps. They can financially handle it.
- memen 4y ago
  You seem to think that 'marketing' equals 'deception to trick people into buying a product'. This is a very narrow view. Marketing is a much broader field [1]. Of course a part of it is about how to effectively convey an idea to someone. However, deceiving people will only work for short-term businesses, as it is much more work to build your image after a deception or schandal. That is why brands often cease to exist after a schandal, as starting a new brand is much easier. I developed an open source app myself and I'd rather inform future users about its limitations before they use it. This way, they have a positive feeling towards the app, even though it could not deliver value in their case. This has nothing to do with budget (for my open source project, budget is ~0 anyways). You need budget for advertising, reaching out to potential customers, engage with your customers, etc. The budget needed for clearly communicating the value of your product is negligible. You seem to think that downsides or limitations are inherently negative. Knowing a downside in advance is actually a huge advantage. [1]: "Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services" - https://en.m.wikipedia.org/wiki/Marketing https://en.m.wikipedia.org/wiki/Marketing
  - fezfight 4y ago
    Guns arent inherently bad, either.

by memen 4y ago

fezfight 4y ago

Sure, if you have a marketing budget you can do all kinds of stuff. Here, OP is marketing against the app which is already at the disadvantage of not having a marketing budget and being free (which people incorrectly associate with bad). So.. You know, do the devs a favour and don't market against them? It doesn't harm you to just stay out of it if you don't have anything nice to say. Go dunk on the big corps. They can financially handle it.

memen 4y ago
You seem to think that 'marketing' equals 'deception to trick people into buying a product'. This is a very narrow view. Marketing is a much broader field [1]. Of course a part of it is about how to effectively convey an idea to someone. However, deceiving people will only work for short-term businesses, as it is much more work to build your image after a deception or schandal. That is why brands often cease to exist after a schandal, as starting a new brand is much easier. I developed an open source app myself and I'd rather inform future users about its limitations before they use it. This way, they have a positive feeling towards the app, even though it could not deliver value in their case. This has nothing to do with budget (for my open source project, budget is ~0 anyways). You need budget for advertising, reaching out to potential customers, engage with your customers, etc. The budget needed for clearly communicating the value of your product is negligible. You seem to think that downsides or limitations are inherently negative. Knowing a downside in advance is actually a huge advantage. [1]: "Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services" - https://en.m.wikipedia.org/wiki/Marketing https://en.m.wikipedia.org/wiki/Marketing
- fezfight 4y ago
  Guns arent inherently bad, either.