I tend to think of embeds as being very similar to the open source contribution model: you want some sort of BDFL entity that drives the overall direction of th

I tend to think of embeds as being very similar to the open source contribution model: you want some sort of BDFL entity that drives the overall direction of the platform, but also some sense of community/collaboration where individuals can feel empowered to contribute features to scratch their own itches, or bring up discussions, etc. Having a team owning the platform doesn't necessarily need to mean shutting yourself in a cave. Granted, promoting cross-functional collaboration is a challenge in and of itself, but similar to OSS, projects that invest in the community aspect are the ones that eventually gain critical mass and set themselves apart from the rest.