I think you've raised a very relevant issue. Some brands include a perceived element of social signaling (especially 'wealth-signaling'), and that will inevitab

I think you've raised a very relevant issue. Some brands include a perceived element of social signaling (especially 'wealth-signaling'), and that will inevitably generate some negative pushback, as we see here Tesla would be another example, and also most so-called 'luxury' brands like Ferrari of course I'm not saying it's right, or it's wrong, but this phenomenon exists