So that if they check user base - would it matter the amount of active/engaged users? Because forcing people to signup for one arcticle or even for a voucher is

So that if they check user base - would it matter the amount of active/engaged users? Because forcing people to signup for one arcticle or even for a voucher is simple, but I wouldn’t really think this user base is of any value. What does Axel get out of lets say a couple 1000s or million user? Upselling other newspaper?