There is another layer here, which is how much you increase the "luck surface" by doing certain things. Is it 10%, so you move from 1% probability to have "succ

There is another layer here, which is how much you increase the "luck surface" by doing certain things. Is it 10%, so you move from 1% probability to have "success" to 1.1%? Or 50% from 30 to 45%? Increasing the luck surface sounds smart and insightful and I have been guilty to use the term quite nonchalantly myself, but without quantification and direction of the luck-surface actions, it means very little. In the specific case discussed, apart from the "building a company" part which is admirable but kinda to be taken for granted when selling services, it sounds like walking increased their luck surface. Had he taken a Uber or gone to a different store, maybe the company won't be here (guessing). I continue to call it luck.