Idealogical motivation is such a deceptive phrase. We all have motivations. Motivations form a framework that we make decisions from. We like tastes, textures,

Idealogical motivation is such a deceptive phrase. We all have motivations. Motivations form a framework that we make decisions from. We like tastes, textures, new experiences (or not), etc, depending on who we are as a person. Calling eating a plant meat "idealogical" like it's a bad thing is just pure deceptive rhetoric.