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I was just about to say the same thing. If you look outside the innovator & early adopter markets - to the early & late majority markets - you'll find a lot of
by mikeleeorg 15y ago
I was just about to say the same thing. If you look outside the innovator & early adopter markets - to the early & late majority markets - you'll find a lot of confusion over specs. They'll glance them over, then make a choice by:
1) The brand
2) The price
3) The look & feel of it
4) A friend's recommendation
5) A salesperson's recommendation
They might glance at specs, not to make a hard analytical comparison, but to rule out what they fear might not be a good machine. Then, with their top choices, it's other factors that influence their purchase decision.