They're taking a hard stance on the on-selling of user data. Since they can't influence Washington to do the same, do they have any other option? Given America

They're taking a hard stance on the on-selling of user data. Since they can't influence Washington to do the same, do they have any other option? Given American companies have been, to put it most graciously, cavalier, with user data, and that we at the beginning of a revolution where user tracking in retail spaces becomes ubiquitous, is it fair to characterize this move as a profit-oriented one primarily?