From Paul Saffo "It's the Context" (Wired 1994) http://www.saffo.com/essays/its-the-context-stupid/ http://www.saffo.com/essays/its-the-context-stupid/ "The se

From Paul Saffo "It's the Context" (Wired 1994) http://www.saffo.com/essays/its-the-context-stupid/ http://www.saffo.com/essays/its-the-context-stupid/ "The seductive chaos of the Internet today offers hints at why these agents to come will be so important. Like Alice’s Restaurant, you can get anything you want — but unless you have software help, you might never find what you are looking for." "It is this avalanche of content that will make context the scarce resource. Consumers will pay serious money for anything that helps them sift and sort and gather the pearls that satisfy their fickle media hungers. The future belongs to neither the conduit or content players, but those who control the filtering, searching and sense-making tools we will rely on to navigate through the banal expanses of cyberspace."