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Is the reason for the value based the good usability, the user base or the content that is existing? I wonder as I am leading a content platform and was asked t
by esel2k 4y ago
Is the reason for the value based the good usability, the user base or the content that is existing?
I wonder as I am leading a content platform and was asked to think if we should sell it, but totally inexperienced in this.
- peytoncasper 4y agoI'd be interested in others take. However, I have to believe there are really only a few things that matter in deals like this. 1. Existing user base 2. Subscription price 3. Churn rate 4. Growth rate Maybe the content ranks somewhere in there, but I doubt it. Primarily, because objectively you should be able to judge the content based on the metrics above.
- smitty1110 4y agoThe user base is the value. Every staffer on the shill, in the West Wing, on K street and Embassy row, and every non profit in D.C. is a subscriber. It’s the same reason Axel Springer bought Politico ostensibly for the Playbook newsletters, it’s all about influence with power.
- esel2k 4y agoSo that if they check user base - would it matter the amount of active/engaged users? Because forcing people to signup for one arcticle or even for a voucher is simple, but I wouldn’t really think this user base is of any value. What does Axel get out of lets say a couple 1000s or million user? Upselling other newspaper?