4 ms·

The Axios newsletter first model is pretty good. They have direct access to subscribers without the baggage of actually printing anything. They’ve also done a g

The Axios newsletter first model is pretty good. They have direct access to subscribers without the baggage of actually printing anything. They’ve also done a good job of matching news content to attention spans. You get bullet points for the news with the ability to followup on what you want. It does mean that it’s not as good for long-form journalism, but that’s not where the market is headed (for better or worse). One of the other areas where Axios was moving (and where I think the valuation is coming from) is that they have expanded their DC insider model to more local sources. In an era where local news is struggling, having a setup for high quality local news without the overhead of a physical paper is great.

esel2k 4y ago
Is the reason for the value based the good usability, the user base or the content that is existing? I wonder as I am leading a content platform and was asked to think if we should sell it, but totally inexperienced in this.
- peytoncasper 4y ago
  I'd be interested in others take. However, I have to believe there are really only a few things that matter in deals like this. 1. Existing user base 2. Subscription price 3. Churn rate 4. Growth rate Maybe the content ranks somewhere in there, but I doubt it. Primarily, because objectively you should be able to judge the content based on the metrics above.
- smitty1110 4y ago
  The user base is the value. Every staffer on the shill, in the West Wing, on K street and Embassy row, and every non profit in D.C. is a subscriber. It’s the same reason Axel Springer bought Politico ostensibly for the Playbook newsletters, it’s all about influence with power.
  - esel2k 4y ago
    So that if they check user base - would it matter the amount of active/engaged users? Because forcing people to signup for one arcticle or even for a voucher is simple, but I wouldn’t really think this user base is of any value. What does Axel get out of lets say a couple 1000s or million user? Upselling other newspaper?

esel2k 4y ago

Is the reason for the value based the good usability, the user base or the content that is existing? I wonder as I am leading a content platform and was asked to think if we should sell it, but totally inexperienced in this.

peytoncasper 4y ago
I'd be interested in others take. However, I have to believe there are really only a few things that matter in deals like this. 1. Existing user base 2. Subscription price 3. Churn rate 4. Growth rate Maybe the content ranks somewhere in there, but I doubt it. Primarily, because objectively you should be able to judge the content based on the metrics above.
smitty1110 4y ago
The user base is the value. Every staffer on the shill, in the West Wing, on K street and Embassy row, and every non profit in D.C. is a subscriber. It’s the same reason Axel Springer bought Politico ostensibly for the Playbook newsletters, it’s all about influence with power.
- esel2k 4y ago
  So that if they check user base - would it matter the amount of active/engaged users? Because forcing people to signup for one arcticle or even for a voucher is simple, but I wouldn’t really think this user base is of any value. What does Axel get out of lets say a couple 1000s or million user? Upselling other newspaper?