I think this is a bit naive. It's like buying a car. Do people care if they buy a Toyota with a V-8 engine? Absolutely. They just don't know if that's good

I think this is a bit naive. It's like buying a car. Do people care if they buy a Toyota with a V-8 engine? Absolutely. They just don't know if that's good or bad, so they'll ask a car geek. After all, they want a car that is fast, gets good gas milage, and doesn't break all the time, and the engine affects all of those things. They just don't know if "Toyota with a V-8 engine" translates into those things. Apple's biggest contribution is in making sure that the customer doesn't need to worry about the spec, not in making specs irrelevant.