In short, why is FB so important? There are phones, emails, twitter and a whole lot of other means of communication. As best I can tell, people use it because

In short, why is FB so important? There are phones, emails, twitter and a whole lot of other means of communication. As best I can tell, people use it because people use it. Hell, even the various #occupy$foo groups, while railing about privacy violations and Goldman-Sachs use FB. Many, many people are OK with freely compiling a dossier of their life and associations to be sold to advertisers. Many, many people who aren't OK with that are still OK with allowing convenience to trump principles.