I’m currently reading To Sell Is Human and I can’t recommend it enough. There’s two sides of entrepreneurship, creating and selling. I tend to focus on creatin

I’m currently reading To Sell Is Human and I can’t recommend it enough. There’s two sides of entrepreneurship, creating and selling. I tend to focus on creating as I’ve always felt a bit of distaste towards sales and marketing. This book does a great job of reframing sales, and explaining natural human behaviour in our economic system.