I think the article is about squeezing out inefficiencies all over through centralized IT systems, but only if you see our free time as "inefficient" would you

I think the article is about squeezing out inefficiencies all over through centralized IT systems, but only if you see our free time as "inefficient" would you extend this idea to our personal lives. The problem is that in a global economy one could argue that American workers are competing with Chinese workers that do work 7 days a week and have no free time. Personally I think that there are plenty of places where the effect the article documents could be productively put to use for the benefit of everyone. e.g. most commuter cars have one person each. A giant centralized database of everyones commutes could make carpooling as easy as pushing a button on your phone over breakfast and seeing "be outside in 3 minutes" in response. That's just one example. I'm sure there are others, "think smarter not harder" should be the idea in general.