Ive often said this, I put my attention in economic terms. Your attention is worth something: cognitive power, context switching cost, opportunity cost, etc...

Ive often said this, I put my attention in economic terms. Your attention is worth something: cognitive power, context switching cost, opportunity cost, etc... These things add up. If some app on your phone demands your attention, don't give it to them. They are not paying you for it. If you do give your attention away for free, then hope that you are receiving something of value in return. In most cases, the immediacy of knowing about a Like or even BREAKING NEWS is just not that important.