4 ms·
If you run a small business, you are the social media marketing department. Social media apps are a must, whether you loathe them or not.
by selfhoster11 4y ago
If you run a small business, you are the social media marketing department. Social media apps are a must, whether you loathe them or not.
- sneak 4y agoThis is a commonly held belief, that simply isn’t true. This is a way to always be sharecropping for access to your own market and customers.
- selfhoster11 4y agoI literally know a person in this exact position. Is it not possible to imagine a business that might have to market itself this way due to the niche it's in?
- sneak 4y agoThe constraint was "if you run a small business", not "if you run a small business in a specific obscure niche where instagram is a literal 100% monopoly". There are people for whom social media is a must. For each one of them, there are 10,000 for whom it is not a must, but who erroneously believe that it is. This, of course, makes the situation worse for everyone, as they then donate free, usually exclusive content to these unsafe, walled, censored, abusive, rent-seeking platforms and make them more attractive to additional users, fueling the cycle.