Gamification. Also it's producer 101 to have everyone involved in the movie in any way to 10/10 the movie months before release. Movies start out at 10/10 or

Gamification. Also it's producer 101 to have everyone involved in the movie in any way to 10/10 the movie months before release. Movies start out at 10/10 or 8/10, day of release it will fall steadily to 3/10 or whatever.