"You don't need a ton of marketing ability to make a few sales and get a bit of cash flow coming in." "Then you can hire sales and other non technical staff"

"You don't need a ton of marketing ability to make a few sales and get a bit of cash flow coming in." "Then you can hire sales and other non technical staff" Have you ever run a business? This sounds so naive it's probably the exact thing the OP was talking about. 1. The modal amount of revenue for most payment processors is 0 dollars. The majority of all applications developed and deployed never make a single dollar of revenue. 2. 'a bit of cash flow' is 20 dollars / month. It is not easy to make revenue acquisition repeatable (or, more accurately, by far the hardest problem in any business is in finding repeatable acquisition models) 3. You cannot just 'hire a sales guy' and expect the money to flow in. Regular 'sales guys' need a pitch, a sales script, a leads source, a pricing list, in other words, they need to be told exactly what to do and how to do it. Somebody who can develop all of that is the 'non-technical founder' as it is most commonly called on here. It's like expecting to hire 'a programmer' and thinking he can think of a product, code it up and bring it to market. The vast majority can't, because it's a completely different skill set.