There's the ride subsidies of course, which have never gone away really. But also, Uber is a valley tech firm, meaning it has extremely high overheads. To serv

There's the ride subsidies of course, which have never gone away really. But also, Uber is a valley tech firm, meaning it has extremely high overheads. To service all those markets Uber employed 29,300 people last year, a roughly 30% increase from 2020, and note that isn't including the drivers. That's nearly 30,000 people in operations and software development of various kinds. Uber probably can't make money even if it stops subsidizing rides because the extra added value of a ride-hailing app (which is certainly non zero) is nonetheless not enough to offset the cost of having such a massive company, especially given that so many are earning some of the world's highest salaries.