I pay for a lot of services, ranging from YouTube Premium to Duolingo or Apple One. Also, I support a few independent content creators on Patreon. The fact tha

I pay for a lot of services, ranging from YouTube Premium to Duolingo or Apple One. Also, I support a few independent content creators on Patreon. The fact that there is a community where membership is free / ad-supported and is prominent in the developer community does not mean the paid access model does not work. I wouldn't worry too much about content being stolen either. I could easily torrent any of the movies I watch on Netflix, but it's just not worth the hassle - and I live in Central Europe, not California or whatnot. If your company is not doing well it might be because of more fundamental reasons.