I've asked before and I've never got a straight answer, but why isn't ODATA more popular? It's open, though I know SAP and MS have botched their ecosystem mostl

I've asked before and I've never got a straight answer, but why isn't ODATA more popular? It's open, though I know SAP and MS have botched their ecosystem mostly via inaction. But to me, it's great, SQL -> ORM -> ODATA, for 95% of what I need, it fits perfectly.