> By basically telling users "if you really care, you could do $laborintensivething" often they realize that they do in fact not care enough. That's the trick.

> By basically telling users "if you really care, you could do $laborintensivething" often they realize that they do in fact not care enough. That's the trick. Instead of offering no way to get the feature they want (which means they'll try to convince you to do it anyway), you show that they can in fact get that feature — for a price probably beyond their reach, but that's not something you can remedy, so hopefully they'll leave it at “I can't do/afford that”.