This is the biggest problem to overcome. Social media has a monopoly on user bases and platform adoption because they cater to everything poorly, and acquire ot

This is the biggest problem to overcome. Social media has a monopoly on user bases and platform adoption because they cater to everything poorly, and acquire other better platforms, while strategically maintaining and retaining all the attention of a huge volume of users no matter how bad they get. It's a very big hurdle to overcome. The best way is to generate vibrance within a niche, promote it in the right places, and to really cater to users, and then maybe after years of losing money and being stressed, you'll have something notable, provided it hasn't devolved into just another huge clone of Facebook by then.