If you're talking about the hypothetical group of people that paid $10K extra specifically to get all that stuff in the beer ads, like an option package for the

If you're talking about the hypothetical group of people that paid $10K extra specifically to get all that stuff in the beer ads, like an option package for their beer, then what most reasonable people expect is beside the point. Dumb or not, they were intentionally cheated out of a lot of money and it's documented.