There's a great story [1] of how established Australian independent bookstore Readings survived the entrance of Borders into the market in the early 2000s. Bor

There's a great story [1] of how established Australian independent bookstore Readings survived the entrance of Borders into the market in the early 2000s. Borders opened a huge store directly over the street from Readings' flagship store and tried to wage a price war, whilst Readings kept its prices up and redoubled its efforts at providing a great experience to customers. Since Borders shut down in Australia in 2011, Readings has continued to expand and thrive, now operating seven stores in key locations around Melbourne, but still retaining its small-business, community-focused charm, and still just selling good books to book lovers, as it did when it first opened in the late 1960s. [1] https://rosshoneywill.com/articles/how-mark-rubbo-killed-borders-books/ https://rosshoneywill.com/articles/how-mark-rubbo-killed-bor...