The premise is that any real number is non-negative when squared, so integration of a squared real function must yield a non-negative number. What is done next

The premise is that any real number is non-negative when squared, so integration of a squared real function must yield a non-negative number. What is done next is that we now f(x)^2 is greater than a two-variable expression in a and b, so we try to find a maximum. It does not have to do with any particular values because of convexity or concavity of the two variable expression (e.g. if the minimum of a convex function is postivie, then the whole function is positive).