Basically by including a bad pun, obscure reference or complicated joke that can be interpreted in multiple ways. If the reader doesn't get the reference or j

Basically by including a bad pun, obscure reference or complicated joke that can be interpreted in multiple ways. If the reader doesn't get the reference or joke they are left to interpret it as being in bad taste or that the writer is, well, odd and not worth communicating with. A good example from popular culture: Chris Rock did a clever bit that basically said Jada Pinket Smith looked as bad ass, and hot, as Demi Moore in GI Jane. Will Smith, and many others, took it as Rock attacking his wife. The failure condition of the clever bit was asshole.