Sometimes they are. Activision was created, at least in part, because Atari refused to give creators credit. EA originally featured the creators prominently htt

Sometimes they are. Activision was created, at least in part, because Atari refused to give creators credit. EA originally featured the creators prominently https://www.gamedeveloper.com/business/we-see-farther---a-history-of-electronic-arts https://www.gamedeveloper.com/business/we-see-farther---a-hi... In the 90s there was, famously Daikatana's "John Romero is going to make you his bitch" ad. American McGee's Alice is another. Currently, it seems like Japanese creators are the most known and in the West it seems more like studios are known. And in announcements they will use the creators and companies to get buzz. However, that isn't really marketing. In film, for example, Nope was advertised as a Jordan Peele film. Most games aren't advertised that way. Games advertising seems to focus more on the new: new graphics, new play mechanics. This might be because film doesn't have the same visible advances year after year that games have. The visible differences between a 1980 and a 2020 game are much more obvious than a 1980 and 2020 film. When it comes to smaller, more indie games, there are people like Johnathan Blow whose games get advertised as being "from the maker of..."