Since when is “at the right time” a problem? Virtually no one has that problem, so if they think it’s a big issue, big enough to spend marketing copy on, that’

Since when is “at the right time” a problem? Virtually no one has that problem, so if they think it’s a big issue, big enough to spend marketing copy on, that’s because they are weird. Inventing problems is typically seen as a sign of dysfunction.