Maybe it's an arms race, like with teeth whitening and breast augmentation. I've never looked into this s aspect of grooming and beauty but after googling it I

Maybe it's an arms race, like with teeth whitening and breast augmentation. I've never looked into this s aspect of grooming and beauty but after googling it I'm not surprised that someone at The Economist has written about this in the past: https://www.economist.com/free-exchange/2008/12/23/breaking-the-botox-equilibrium https://www.economist.com/free-exchange/2008/12/23/breaking-... Edit: sorry, paywalled article