note, musk created his twitter account in 2009... shortly after he became tesla's CEO. So unless you're talking about the original roadster, his twitter account

note, musk created his twitter account in 2009... shortly after he became tesla's CEO. So unless you're talking about the original roadster, his twitter account existed before those people learned about tesla/musk. Musk has pretty much used Twitter has his primary media communication method. Going so far as to say Tesla has no marketing budget because he's such a star on twitter. He has practically zero reach elsewhere. Sure, if he publishes on another platform, people will pay attention, but he doesn't... twitter is pretty much the way he communicates with the world. If you dont think twitter is the reason you know Musk, then let me ask you this: who was the CEO of Fiskar? They released their EV product shortly before the model S. But you dont know the guys name do you? The product isnt why we know musk.