That's a deeply cynical way to view things, and exactly what people here are afraid of happening. Clearly the iOS marketing of the past few years has led peopl

That's a deeply cynical way to view things, and exactly what people here are afraid of happening. Clearly the iOS marketing of the past few years has led people to believe that Apple is opposed to advertising technologies that rely on persistently-stored and correlated user behavior, because that persistent store can be plausibly (and terribly) misused. And remember that the misuse itself hasn't really happened anywhere. People like to complain about Facebook and Google's (also Amazon's, and TikTok is in this conversation now too) accumulation of this data, but so far the actual abuses haven't happened. Tech companies have been, on the whole, actually pretty good stewards of this stuff. But people hate that they have it anyway, and mistrust them. And now Apple's going to do the same thing.