Syd Schwartz, Mobile Fidelity’s chief marketing officer, made an apology. “Mobile Fidelity makes great records, the best-sounding records that you can buy,” he

Syd Schwartz, Mobile Fidelity’s chief marketing officer, made an apology. “Mobile Fidelity makes great records, the best-sounding records that you can buy,” he said. “There had been choices made over the years and choices in marketing that have led to confusion and anger and a lot of questions, and there were narratives that had been propagating for a while that were untrue or false or myths. We were wrong not to have addressed this sooner.” That sure is a lot of words to say “Yeah, uh, we lied, and we got caught. Sorry.” All these “choices” and “narratives” that just sort of… appeared… without any source to them.