A friend once told me that to get things done, it is money and time. If you have no money, then you have to spend time. The important theme online though is to

A friend once told me that to get things done, it is money and time. If you have no money, then you have to spend time. The important theme online though is to leverage someone else's audience. Adwords, SEO are all leveraging Google's audience. Approaching bloggers in that space is leveraging on those authors' audience. Finding complementary products and offering them a commission is another way of leveraging an audience. There were a few interviews on Mixergy where SaaS makers deliberately integrated Freshbooks or Shopify because it brought them customers.