Their logo is a robot. "Go dot" rhymes with "robot". I always assumed that it was a purposeful misdirection using the popularity of "Waiting for Godot" to lead

Their logo is a robot. "Go dot" rhymes with "robot". I always assumed that it was a purposeful misdirection using the popularity of "Waiting for Godot" to lead people to mispronounce it as "guh-doh". I know I'm wrong, but I like that story better than the real one.