Both tried to get some of the largest bands of the counterculture, the sixties version of that had far more "peace and love" vibes. They could have done a new W

Both tried to get some of the largest bands of the counterculture, the sixties version of that had far more "peace and love" vibes. They could have done a new Woodstock where they went for reviving the hippy festival, but it was more profitable to go for relaunching the massive festival. Plus a billion hippy festivals exist.