6 ms·

You have $200. How do you drive mobile app installs?

18 points by gilbax 15y ago

You have $200. You can spend it on whatever you want. How would you drive mobile app installs most effectively?

adziki 15y ago
Good question, my company released a pretty specific app into the big 3 earlier this year, and have seen a whopping 10 installs. Granted, it's a pretty niche app (leadership development for corporate ethics), but I have been wondering the best way to really market this to the casual market-goer who might also fit this niche.
- teyc 15y ago
  > it's a pretty niche app (leadership > development for corporate ethics), You are probably better off exploring other online channels and driving them to your market page.
  - adziki 15y ago
    cool thanks for the tip
mzuvella 15y ago
Direct CPI buying is the route I would go.
- kmcgrath 15y ago
  Agreed.
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danielamitay 15y ago
(iOS Dev) What is your revenue model? Ads? Price? DLC? It makes a difference. As well as the market. In general though, I have found that the best use of your time and money is making a good demonstration video on YouTube (which improves all of your future posts/messages you distribute anywhere), and a PRMac release ($20). I'm not endorsing PRMac, but I have had great success with it, and in the long run it helps your search rankings.