Having done a /lot/ of cold calling in the past (sometimes up to 200 in a day), I'd warn that you can't tell how effective any system is until you actually have

Having done a /lot/ of cold calling in the past (sometimes up to 200 in a day), I'd warn that you can't tell how effective any system is until you actually have people breaking open their wallet or writing a check. Folks will take a meeting just to be polite. There's a saying in cold calling: you haven't really started selling until they say "no". Everything up to that is small talk.