Sometimes it could be "YouTuber advertising", where instead of a YouTube ad, the advertiser directly pays the YouTuber to market the product. Doesn't require a

Sometimes it could be "YouTuber advertising", where instead of a YouTube ad, the advertiser directly pays the YouTuber to market the product. Doesn't require any of my personal information to target me (targeting is based on the YouTuber's audience and metrics I'd assume), and I have made multiple decisions to purchase a product or not based on this advertising. I currently pay for YouTube Premium, so I guarantee you I am not conflating this kind of advertising with YouTube's regular advertising.