When you don't pay for a service, you are the product, not the customer. This isn't a flaw of capitalism. If search ever became onerous or inaccurate enough -

When you don't pay for a service, you are the product, not the customer. This isn't a flaw of capitalism. If search ever became onerous or inaccurate enough - a paid service will emerge. For the moment, we've collectively "decided" that the current state is still worth it.