> If this lady ever starts swimming more often, it won't be because a bunch of other people agreed with her idea that discipline is the enemy; No, it will be b

> If this lady ever starts swimming more often, it won't be because a bunch of other people agreed with her idea that discipline is the enemy; No, it will be because she tells herself "hey self! let's go swimming, it'll be fun", as opposed to "hey, we HAVE to go swimming". The whole point of the article is about managing one's 'inner child'/monkey mind via effective salesmanship.